GSC Completes Acquisition of MBO Assets

GSC Completes Acquisition of MBO Assets | Golden Screen Cinemas (GSC) is pleased to announce that it has completed the acquisition of all MBO assets from MCAT Box Office Sdn Bhd and Reel Entertainment Holdings Sdn Bhd (both in Creditors’ Voluntary Winding Up), following its takeover announcement in March 2021. 

As part of the acquisition, GSC has acquired a total of 18 MBO sites comprising 143 screens, which effectively increases GSC’s share of screens from 36% to 44%. These theatres include several new and familiar USPs and cinema assets including MX4D, BIG SCREEN, KECIL, PREMIER, Dolby Atmos, and Cafecito, some of which will be rebranded to match GSC's own range of cinema experiences.

“We are excited to welcome these 18 new locations to the GSC family of cinemas in Malaysia, as it will expand our range of offerings for audiences of all ages including families and young adults. The completion of the acquisition is timely given the many blockbusters releasing in the fourth quarter all the way into 2022, starting with Shang-Chi and the Legend of the Ten Rings, and we are confident that it will positively hasten our recovery from the pandemic,” said Ms. Koh Mei Lee, CEO of Golden Screen Cinemas.

Following the completed acquisition of MBO's assets, former MBO cinemas will be steadily converted into GSC theatres, starting with flagship locations in key cities. GSC aims to reopen its newly acquired sites in stages, starting from November 2021 and looks forward to welcoming audiences back to movies on the big screen.

Experiences for every cinema-goer

MX4D is a 4D film presentation system that augments a film with environmental effects including motion, odour, and humidity. It utilises cinema seats, which tilt forward, backward, and to the side, in synchronization with the motion on screen, as well as imparts tactile effects and air blasts that help provide a more immersive, dynamic movie-watching experience. MX4D will be a new addition to GSC’s existing motion seat experiences like 4DX and D-BOX.

BIG SCREEN with its BARCO Laser Projection System and Dolby Atmos surround sound is another addition that movie-goers can look forward to in selected cinemas. Renowned for being some of the biggest auditoriums in the country, BIG SCREEN will complement GSC’s MAXX screens to deliver impactful, larger-than-life entertainment that will make every blockbuster leap out of the silver screen.

For families, there is KECIL, which will be rebranded to GSC’s Play halls. Specially crafted to meet the needs of family, children, and the young at heart, GSC Play halls feature nursing rooms, lounges, and even in-hall playgrounds that are designed to let kids have fun, while enjoying their favourite films.

Last but not least are PREMIER halls that offer excellent comfort with reclining twin seats with a service call button. Complete with an adjoining private lounge, this premium movie experience will be rebranded to GSC’s Premiere Class, offering audiences a touch of cinematic class in more cities and towns across Malaysia. 

The list of all MBO locations that have been acquired by GSC are as follows:

CENTRAL

GSC Setapak Central, KL

Lot No. S-29A & S-30, Second Floor, Setapak Central,

No.67, Jalan Taman Ibu Kota, Taman Danau Kota, Setapak, 53300 Kuala Lumpur

GSC Kepong Village Mall

Lot No. L1-MA1, Level 1, Lotus's Kepong

No. 3, Jalan 7A/62A, Bandar Manjalara, 52200 Kuala Lumpur

GSC Subang Parade

Lot No. F30, 32 & 33A, First Floor, Subang Parade,

No. 5, Jalan SS 16/1, 47500 Subang Jaya, Selangor

GSC The Starling Mall

Lot No. RF-501, Fifth Floor, The Starling Mall, 

No. 6, Jalan SS 21/37, Damansara Uptown, 47400 Petaling Jaya, Selangor

GSC CITTA Mall

Unit R-03B, Third Floor, Citta Mall, 

No 1 Jalan PJU 1A/48, Ara Damansara, 47301 Petaling Jaya, Selangor

GSC Tropicana Gardens Mall

Lot 3F-01, Third Floor, Tropicana Gardens Mall,

No.2A, Persiaran Surian, Tropicana Indah, Kota Damansara, 47810 Petaling Jaya, Selangor

NORTHERN

GSC Kulim Central, Kulim

Unit 2F-01, Second Floor, Kulim Central Shopping Centre,

No 1, Jalan Resak 1, Taman Resak, 09000 Kulim, Kedah

GSC Central Square, Sungai Petani

Lot 5F-02, Fifth Floor, Central Square, 

No 23, Jalan Kampung Baru, Taman Petani Jaya, 08000 Sungai Petani, Kedah

GSC AEON Mall Ipoh Falim, Perak

Lot No. S35, Second Floor, AEON Midtown Falim Shopping Centre,

No 1, Hala Falim 6, Taman Mas Jaya, Falim, 30200 Ipoh, Perak

SOUTHERN

GSC Kluang Mall, Kluang

Lot No. 2-10, Second Floor, Kluang Mall, 

Jalan Rambutan, 86000 Kluang, Johor

GSC KSL City Mall, JB

L2-128, Second Floor, KSL City, 

No. 33, Jalan Seladang, Taman Abad, 80250 Johor Bahru, Johor

GSC AEON Mall Bandar Dato' Onn, Kempas

Lot No. S-CN1, Second Floor, AEON Mall Bandar Dato' Onn, 

No.3, Jalan Dato' Onn 3, Bandar Dato' Onn, 81100 Johor Bahru, Johor

GSC Square One Shopping Mall, Batu Pahat

Level 3, Square One Shopping Mall, 

Jalan Flora Utama 4, Taman Flora Utama, 83000 Batu Pahat, Johor

GSC Heritage Mall, Kota Tinggi

Lot 2-1, Second Floor, Heritage Mall, 

Jalan Seri Warisan 3, 81900 Kota Tinggi, Johor

EAST COAST

GSC Kuantan City Mall, Kuantan

Lot No. L4-AT-01, Level 4, Kuantan City Mall, 

Jalan Putra Square 6/1, Putra Square, 25300 Kuantan, Pahang

EAST MALAYSIA

GSC IMAGO Shopping Mall, KK

Unit No. 2-52, Second Floor, Imago Shopping Mall, 

KK Times Square Phase 2, Off Coastal Highway, 88100 Kota Kinabalu, Sabah

GSC The Spring, Kuching

Lot No. 214, Second Floor, The Spring Shopping Mall, 

Jalan Simpang Tiga, 93300 Kuching, Sarawak

GSC The Spring Bintulu

Lot No. F-01, First Floor, The Spring Bintulu, 

Lot 4282, Jalan Tun Abdul Razak, 97000 Bintulu, Sarawak