Are You 'The Face of Healthy Beauty'? - First Semi-Finals Held in Johor Bahru

Are You 'The Face of Healthy Beauty'? - First Semi-Finals Held in Johor Bahru | Guardian Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as 'The Face of Healthy Beauty' held its first semi-final round in Johor Bahru on 16 June 2019.

After hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

The FOUR finalists from the Johor Bahru leg were:

1. Nor Marissa Alia Binti Ahmad Lokman
2. Sim Yun Jiew
3. Wienda Hidayu Binti Harun
4. Yasmin Binti Khalid

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The next leg of the semi-finals will be held in Penang this weekend where another 4 finalists will be selected from the Northern region.

25 semi-finalists for Southern region at City Square Johor Bahru

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health and Beauty Sdn Bhd said, "This search for The Face of Healthy Beauty is NOT a Beauty Contest. In our books, the Healthy Beauty is a person who lives life to the fullest in a healthy way and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too."

All 25 semi-finalists posing on stage with judges of The Face of Healthy Beauty (in orange t-shirts)

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian's Brand Catalogues and other collaterals and will receive products from participating sponsors.

One of the contestants introduced herself during semi-finals competition

Soren explains that the Healthy Beauty concept is at the core of Guardian's brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

"We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being," Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian has become the store to go to for health and beauty needs.

He said: "While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life."

"To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty product," Soren added.

The makeover challenge during semi-finals at City Square Johor Bahru

Touted as the first-of-its-kind in Malaysia, this search for the Face of Healthy Beauty' is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my/.

Participants needed to upload a 30-second video of themselves indicating 'Why they want to be The Face of Healthy Beauty?' or write in not more than 100 words why they want to be The Face of Healthy Beauty. Submissions can be made from 20 May until 12 June 2019.

One hundred (100) shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

The focus is on eyebrows and lips for the makeover challenge

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L'Oreal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemme).

The makeup set  for the semi-finalists is provided by Guardian Malaysia

Guardian customers can also vote, from 8 July - 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. For one vote, no purchase is required; for 5 votes, they need to purchase any item from Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

One of the contestants touched up her lipstick during the makeover challenge

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

The FOUR finalists from the Johor Bahru leg: (from left) Yasmin Binti Khalid, Sim Yun Jiew, Wienda Hidayu Binti Harun and Nor Marissa Alia Binti Ahmad Lokman

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

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